This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: G202 (1/14/09) • Topic 1: The Non-Market Business Environment – REQUIRED READINGS: “Case: Wal-Mart’s Business Environment” and “A Hummer of a Tax Break” – Online Wal-Mart Case Discussion: Jan. 23 rd —Jan. 25 th – In-class Wal-Mart Case Debriefing: Jan. 26 th • Corporate Social Strategy – Corporate Social Responsibility (CSR): • Emphasizes that firms should think about ALL stakeholders in ALL its operations • Firms are responsible for their entire value chain. • From the beginning of production to the end of product life. – Stakeholders: • Market Stakeholders: • customers, clients, employees, shareholders, etc… • Non-Market Stakeholders: • communities, governments, the environment, socially-minded non- governmental organization (NGOs), etc… • Corporate Social Strategy – Socially Minded NGOs will take action whenever they believe government...
View Full Document
- Winter '09
- Business, Corporate social responsibility, Corporate Social Strategy, NonMarket Business Environment, 26th Corporate Social, WalMart Case Debriefing, Online WalMart Case