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Unformatted text preview: G202 (1/14/09) Topic 1: The Non-Market Business Environment REQUIRED READINGS: Case: Wal-Marts Business Environment and A Hummer of a Tax Break Online Wal-Mart Case Discussion: Jan. 23 rd Jan. 25 th In-class Wal-Mart Case Debriefing: Jan. 26 th Corporate Social Strategy Corporate Social Responsibility (CSR): Emphasizes that firms should think about ALL stakeholders in ALL its operations Firms are responsible for their entire value chain. From the beginning of production to the end of product life. Stakeholders: Market Stakeholders: customers, clients, employees, shareholders, etc Non-Market Stakeholders: communities, governments, the environment, socially-minded non- governmental organization (NGOs), etc Corporate Social Strategy Socially Minded NGOs will take action whenever they believe government...
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- Winter '09