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Unformatted text preview: Clickers: Register & bring your clicker Guest Speakers: Possible (Toyah Miller, Jenny House, others?) What is Strategy? Defines a desired objective and communicates what will be done by whom, how, for whom and why the output is valuable Huff, Floyd, Sherman & Terjesen A firms theory about how to gain competitive advantage Barney & Hesterly Competitive advantage -the ability to create more economic value than competitors (win) Strategy asks the BIG question: Why do some firms succeed while others fail ?...
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- Fall '09