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23download_doc-5.php - I. Operations Strategy and...

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I. Operations Strategy and Productivity a. Definition i. Broad policies and plans for using the resources of a firm to best support it’s long-term competitive strategy 1. Integrated with the corporate strategy 2. Involves decisions that relate to the design of a process and the infrastructure needed to support such a decision a. what type of process, what should infrastructure look like i. includes tech , inv, location, capacity etc b. Hierarchy of Strategic Roles i. Stage 1 1. Internally neutral a. Don’t mess up b. Keep doing what you’re doing, don’t change, don’t mess up ii. Stage 2 1. Externally neutral a. Keep up with the Joneses b. Keep up with the competition iii. Stage 3 1. Internally Supportive a. Be consistent with corporate strategy b. Ex: FedEx… works on speeding things up iv. Stage 4 1. Externally Supportive a. Be a full partner in the company
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b. Ops function becomes entrepreneur (risk taker), voluntary initiator of change → walmart and RFIDs c. Strategic Dimensions/ Priorities
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23download_doc-5.php - I. Operations Strategy and...

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