23download_doc-8.php - M370Session9 ICore QuickCLVreview

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M370 Session 9 I-Core   Quick CLV review  Market Share Market Growth Matrix What is Market Share? How is it calculated? What do we need to know to calculate it? What is Relative Marketing Share? How is it calculated? Managing Product Portfolios Many companies manage multiple business units, products, or brands. Depending on where these products are in their lifecycle companies may need to have  different strategies for management. The market share/market growth matrix is a tool to help evaluate portfolios.  The goal is to maintain a balanced portfolio. Market Share/Market Growth Matrix Is this a balanced portfolio? Is this a balanced portfolio? MSMG Strategically what should we do with a Cash Cow? Where on a MSMG matrix should we be trying to move a Star? Dogs have what two characteristics? For Further Thought Do you think branded products have a better chance of becoming Cash Cows? Can you see the relationship between PLC’s that we looked at last class and the MSMG 
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23download_doc-8.php - M370Session9 ICore QuickCLVreview

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