23download_doc-7.php - M370Session8 ICore Guestspeaker...

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M370 Session 8 I-Core   Guest speaker  Brand Management   marketing for multi-million dollar brands  Characteristics of  Services  the PD Flow Chart Brainstorming Listening to Consumers Focus groups Ethnographic Research Social Media Listening to Channel partners Connecting the consumer to the engineer  Potential (Worth doing badly) Cost Degree of Difficulty Competitive Fit Barriers to Entry Longevity What else? Frito-Lay drops any idea that does not have potential of $50 to $100 million Is there a real customer for the product? Does the organization have the scientific and technological ability to  develop the product. Is the potential for such a product large enough to offer the promise of  profitability? Product Lifecycle
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This note was uploaded on 04/18/2011 for the course BUS 370 taught by Professor Camp during the Fall '09 term at Indiana.

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23download_doc-7.php - M370Session8 ICore Guestspeaker...

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