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23download_doc-1.php - M370Session2 ICore...

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M370 Session 2 I-Core   Marketing in Our World A General Marketing Model     The Marketing Process (see text. Fig.1.1)  A simple model of the marketing process: Understand the marketplace and customer needs and wants. Design a customer-driven marketing strategy. Construct a marketing program that delivers superior value. Build profitable relationships and create customer delight. Capture value from customers to create profits and customer quality leading to  firm success What is Marketing? text Definition   Marketing is the activity, set of institutions, and processes for, creating communicating,  delivering, and exchanging offerings that have value for customers, clients, partners, and  society at large.”  Customer Relationship Management (CRM) The overall process of building and maintaining profitable customer relationships by  delivering superior customer value and satisfaction. Acquiring customers
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23download_doc-1.php - M370Session2 ICore...

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