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Unformatted text preview: The Marketing Process (see text. Fig.1.1) A simple model of the marketing process: Understand the marketplace and customer needs and wants. Design a customer-driven marketing strategy. Construct a marketing program that delivers superior value. Build profitable relationships and create customer delight. Capture value from customers to create profits and customer quality leading to firm success Customer Relationship Groups READ The Mismanagement of Customer Loyalty...
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- Fall '09