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Unformatted text preview: • The Marketing Process (see text. Fig.1.1) • A simple model of the marketing process: – Understand the marketplace and customer needs and wants. – Design a customer-driven marketing strategy. – Construct a marketing program that delivers superior value. – Build profitable relationships and create customer delight. – Capture value from customers to create profits and customer quality leading to firm success • Customer Relationship Groups READ The Mismanagement of Customer Loyalty...
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- Fall '09
- Marketing, customer-driven marketing strategy, General Marketing Model Marketing, Marketing Model Marketing, Oncourse Readings Class, financial outcomes Course