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Unformatted text preview: III. Social Entrepreneurship a. Triple bottom line i. Return to investors ii. Environmentally sustainable iii. Fair to employees IV.Graphs a. The US is the biggest contributor based to the Global development fund i. But the smallest contributor based on giving as a percent of Gross national income b. A small percentage of the population is responsible for the majority of private consumption according to recent UN studies c. Sustainability efforts by companies may be only a band aid on a bigger problem of too much consumption i. A recent UN study found that current levels of global consumption are not consistent with stewardship of the natural environment V. Can you answer these? a. The ethics in marketing wave is the result of two things… what are they? b. Social entrepreneurship has how many bottom lines? What are they?...
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- Fall '09
- Ethics , prescribe human actions