University of Southern California
Marshall School of Business
BUAD 497: STRATEGIC MANAGEMENT
Jay I. Chok; Michael W. Coombs, Ph.D.
15090R – M/W 9.00 – 11.30pm ACC201
Monday and Wednesday 11:30am-12.30pm or by appointment
Successful completion of all core business requirements
This course introduces the concepts, tools, and first principles of strategy formulation and competitive
It is concerned with managerial decisions and actions that materially affect the success and
survival of business enterprises.
The course focuses on the information, analyses, organizational
processes, and skills and business judgment managers must use to design strategies, position their
businesses and assets, and define firm boundaries, to maximize long-term profits in the face of
uncertainty and competition.
Strategic Management (BUAD 497)
is an integrative and interdisciplinary course in two important
The course assumes a broad view of the environment that includes buyers/consumers, suppliers,
technology, economics, capital markets, competitors, government, and global forces and it
assumes that the external environment is dynamic and characterized by uncertain changes.
studying strategy, this course draws together and builds on all the ideas, concepts, and theories
from your functional courses such as Accounting, Economics, Finance, Marketing, Organizational
Behavior, and Statistics.
However, it is much more than a mere integration of the functional
specialties within a firm.
The course takes a
It views the firm as a whole, and
examines how policies in each functional area are integrated into an overall competitive strategy.
We designed this course to develop the “general management point of view” among participants.
This point of view is the best vantage point for making decisions that effect long run business
The key strategic business decisions of concern in this course involve determining
and shaping organizational purpose to evolving opportunities, creating competitive advantages,
choosing competitive strategies, securing and defending sustainable market positions, and
allocating critical resources over long periods.
Decisions such as these can only be made
effectively by viewing a firm
, and over the long term.
This course is intended to help you develop skills for formulating strategy.
These skills will help you in
whatever job you take after graduation as well as in your personal investing and choice of employment.
The strategy formulation process demands the mastery of a body of analytical tools and the ability to take
an integrative point of view.
You will develop these skills through:
In-depth analysis of industries and competitors
Prediction of competitive behavior
Techniques for analyzing how firms can develop and sustain competitive advantages over time