15090R - 24th June 2010

15090R - 24th June 2010 - University of Southern California...

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University of Southern California Marshall School of Business BUAD 497: STRATEGIC MANAGEMENT Summer 2010 Instructor: Jay I. Chok; Michael W. Coombs, Ph.D. Office: ACC 215B Phones: 626-863-3284 Email: ichok@usc.edu Section: 15090R – M/W 9.00 – 11.30pm ACC201 Office Hours: Monday and Wednesday 11:30am-12.30pm or by appointment Prerequisites: Successful completion of all core business requirements COURSE DESCRIPTION This course introduces the concepts, tools, and first principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that materially affect the success and survival of business enterprises. The course focuses on the information, analyses, organizational processes, and skills and business judgment managers must use to design strategies, position their businesses and assets, and define firm boundaries, to maximize long-term profits in the face of uncertainty and competition. Strategic Management (BUAD 497) is an integrative and interdisciplinary course in two important respects: 1. The course assumes a broad view of the environment that includes buyers/consumers, suppliers, technology, economics, capital markets, competitors, government, and global forces and it assumes that the external environment is dynamic and characterized by uncertain changes. In studying strategy, this course draws together and builds on all the ideas, concepts, and theories from your functional courses such as Accounting, Economics, Finance, Marketing, Organizational Behavior, and Statistics. However, it is much more than a mere integration of the functional specialties within a firm. 2. The course takes a general management perspective. It views the firm as a whole, and examines how policies in each functional area are integrated into an overall competitive strategy. We designed this course to develop the “general management point of view” among participants. This point of view is the best vantage point for making decisions that effect long run business performance. The key strategic business decisions of concern in this course involve determining and shaping organizational purpose to evolving opportunities, creating competitive advantages, choosing competitive strategies, securing and defending sustainable market positions, and allocating critical resources over long periods. Decisions such as these can only be made effectively by viewing a firm holistically , and over the long term. This course is intended to help you develop skills for formulating strategy. These skills will help you in whatever job you take after graduation as well as in your personal investing and choice of employment. The strategy formulation process demands the mastery of a body of analytical tools and the ability to take an integrative point of view. You will develop these skills through: In-depth analysis of industries and competitors Prediction of competitive behavior Techniques for analyzing how firms can develop and sustain competitive advantages over time
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This note was uploaded on 07/20/2010 for the course BUAD 497 taught by Professor Degravel during the Summer '07 term at USC.

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15090R - 24th June 2010 - University of Southern California...

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