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Unformatted text preview: high ranking official in the state and therefore could be considered very credible however he strongly feels that a future attack is eminent in the future. This news clip is bias in some ways and could also be considered not bias; it is all based on a persons perception. The Progressive Ad attempts to make the claim that Progressive Insurance has a better rate than other companies however a viewer must read the notice at the bottom of the ad as results may vary based on the situation. The other person in the ad displays information that shows the price of other insurance companies in comparison. The ad targets the concern of every person that being cost, by stating that Progressive has lower costs many potential clients will begin to gather information about the company and services provided. I personally feel that I would need more information not only from Progressive but from other companies as well before making any type of purchase....
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- Fall '09