Intro to Social Psych - Attitudes

Intro to Social Psych - Attitudes - Intro to Social Psych...

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Intro to Social Psych Attitudes - why study attitudes? o Evaluation is basic building block of social thought o Attitudes affect behavior - Attitude components o Affective o Behavioral o cognitive - evaluations of various aspects of the social world o explicit attitudes – attitdes we consciously endorse and can easily report (love ice cream because tasty) o implicit attitudes – attitudes that are involuntary, uncontrollable, and at times unconscious (attitudes against races) - functions of attitudes o knowledge – when attitude helps us interpret something, react quickly to something new o identity/ self expression – attitude allow you to express yourself- who you are, what you believe in o self esteem – attitude help enhance self worth o ego defensive – protecting self from unwanted thoughts and feelings – make self feel better o impression motivation – making self seem how you want to seem - attitude formation o classical conditioning – form of learning in which one stimulus, initially neutral, acquires the capacity to evoke reactions through repeated pairing with another stimulus o ex. had students want to start aloha week and asked opinions when student said something positive, researcher would say good
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those reinforced with good rated it higher o operant conditioning – form of learning in which responses that lead to positive outcomes or that permit avoidance of negative outcomes are strengthened o observational learning get rid of phobias o heredity religion, political issues genetic component way of processing, not the actual attitude is passed on - strength of attitudes o strong attitudes are: stable, more resistant to persuasion attempts, predict behavior better - attitude-behavior consistency o factors increasing consistency strength of attitude knowledge amount direct experience personal relevance (drinking age-how you are affected) accessibility of attitude low self-monitoring – wont change behavior in situations – high consistency – not trying to fit in time pressure – don’t think about how others want you to act no situational constraints o La Piere Study in 1930s Attitudes towards Chinese bad Went to restaurants and hotels and gave survey (200) If Chinese came in, would you serve
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90% said no wnt to same resatuants and had Chinese couple go in
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This note was uploaded on 04/17/2011 for the course PSY 0105 taught by Professor Williamklein during the Fall '08 term at Pittsburgh.

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Intro to Social Psych - Attitudes - Intro to Social Psych...

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