Unformatted text preview: Recency effects are less common than primacy effects Channel of communication – the way the message is delieverd – whether face to face, in writing, on film, o in some other way Two step flow of communication – the process by which media influence often occurs through opinion leaders, who in turn influence others Need for cognition – the motivation to think and analyze. Assessed by agreement with items such as “the notion of thinking abstractly is appealing to me” and disagreement with items such as “I only think as hard as I have to” Cults – a group typically characterize by a distinctive ritual an beliefs related to its devotion to a god or a person, isolation from the surrounding evil culture, and a charismatic leader Attitude inoculation – exposing people to weak attacks upon their attitudes so that when stronger attacks come, they will have refutations available...
View Full Document
This note was uploaded on 04/17/2011 for the course PSY 0105 taught by Professor Williamklein during the Fall '08 term at Pittsburgh.
- Fall '08
- Social Psychology