Social Psych lecture exam 3

Social Psych lecture exam 3 - Social Influence 11/18 -...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Social Influence – 11/18 - Social influence – efforts to change the attitudes, beliefs, perceptions, or behaviors of others - Symbolic social influence –thoughts of others are enough to influence behavior Types of Social Influence -Conformity –individuals change their attitudes or behavior in order to adhere to existing social norms -Social Norms - create social order - -Explicit vs. Implicit - explicit example – stop sign - implicit example – more common –drive on right side of the road. No sign that tells you to do so, but you just do - people don’t normally stand up and start singing - descriptive norms – norms that simply indicate what most people do - most people sit quietly on the bus - do what everyone else does – not based on morality - injunctive norms – norms specifying what ought to be done - littering (Chaudine?) - stronger – what you should do overwhelms what everyone else is doing (compared to descriptive) - stronger because shift people into thinking morally - when people passed man littering, kept their own piece of paper and didn’t litter themselves - if llot dirty, people littered more, but if still passed man who littered, didn’t litter - same study in amusement park – least amount of litter with 1 piece of litter, not 0 - one piece of litter made the issue salient – made people realize not ok to litter Conformity Influence - normative social influence – social influence based on the desire to be liked or accepted by other persons - creating similarity – people like others who are similar
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
- more likely when alone in a group (tokenism) - ex. the only woman in a group -informational social influence – social influence based on the desire to be correct (accurate) - don’t just want to be liked, want to have the right answer - more likely when uncertain about something – rely on others for correct answer if you don’t know -* Sherif experiment – autokinetic effect - informational - 1936 - visual illusion - point of light appears to be moving, but the light really isn’t - had people estimate how far the light moved - manipulate if the people were alone, or with other members - when alone, estimates widely vary - when in a group people are unsure, and that uncertainty leasds them to conform with other members of group -*Asch Conformity Experiment - normative - match lines on cards - 1951 - not that people are uncertain of answer (pretty obvious), but if put in group, can get people to pick the wrong answer - confederates unanimously pick the wrong answer - 37% agreement with errors - some people never conformed (25%) - some people always conformed on every trial - 75% showed some case of conformity -Public Conformity vs. Private Acceptance - public conformity – agreeing just to fit in
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/17/2011 for the course PSY 0105 taught by Professor Williamklein during the Fall '08 term at Pittsburgh.

Page1 / 8

Social Psych lecture exam 3 - Social Influence 11/18 -...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online