Coca-Cola Project - To refresh the world... To inspire...

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Unformatted text preview: To refresh the world... To inspire moments of optimism... To create value and make a difference. Bill Frino BUSA 435 Strategic Management and Business Policy Fall 2010 TABLE OF CONTENTS Page 3-5: --------------------------------------HISTORY Page 6: -----------------------------------------STRENGTHS Page 7-8: --------------------------------------WEAKNESSES Page 8-10: -------------------------------------OPPORTUNITIES Page 10-11: -----------------------------------THREATS Page 11-15: -----------------------------------FINANCIAL INFORMATION and GROWTH Page 15-17: -----------------------------------MISSION, VISION, and VALUE ANALYSIS It is rare to find any staple of American life that has its roots in the preceding century. This is one facet of the Coca-Cola Company (Coke) that makes it very interesting. From its very meager beginnings, to a multinational fortune five hundred company that has the distinction to serve over one billion people in the course of a day. Coca Cola has been a complex part of the American culture for over a century. The images of the products has landed in many different ways, and there pictures were taken deeply in the heart. The image is printed on posters, T-shirts, and hats. This is the most successful brand popularize in the world. In 2006, Coca Cola became one of the leading brands in globes top 100 brands. Enjoyed more than 685 million times a day, around the world Coca cola stands as a simple, yet powerful symbol of quality and environment. Today, almost 230 kinds of products are produced in more than 200 countries, and the company is consistently extending its market. Dr. John Stith Pemberton founded the Coca-Cola Company in 1886. The first batch was mixed in a three legged brass kettle in his back yard. He then distributed it at the local pharmacy. That first year sales of Coke averaged nine drinks a day, and grossed $50. Since it actually cost $70 to produce the entire supply of product for that year money was actually lost. Confectioner Joseph Biedenharm first bottled Coke in the summer of 1894. This complemented the fountain soda production of that year. This contributed to the spread of the popularity of the product that was consumed in every state and territory of the United States in 1895. The growth was under direction of Asa G. Candler who purchased Coca-Cola Corporation in its entirety for the sum of $2,300 in 1888. It was also under his direction that the unique contoured bottle was developed. This has remained a distinct feature of this product and effectively separated it from its competitors. A few years later in 1919 the Company was again sold. However, by this time it was sold for the very sizable sum of $25 million. The buyer, banker Ernest Woodruff and a group of investors decided that this was a prime time to take the company public. The initial offering was $40 per share and if the dividends were reinvested, one share of stock today would be worth a very respectable $6.7 million. This can be marked as the point where Coke became a be worth a very respectable $6....
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Coca-Cola Project - To refresh the world... To inspire...

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