Haier Group Case - Bill Frino BUSA 435 Business Policy...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Bill Frino BUSA 435 Business Policy Monday November 1, 2010 Case #24 Haier Group Case 1. What are the strengths and weaknesses of the Haier Group? Haier America? Strengths: Leading manufacture of appliances Global availability Setting the Standard Weaknesses: Marketing 2. What are the opportunities and threats facing the Haier Group? Haier America? Opportunities: Expansion Technology Advancement Threats: Competition Global Advancement 3. What are the strategic factors facing Haier America? Chinese government US government Environment Competition Product quality Market shares 4. Does the Haier Group have any core competencies ? If yes, what are they? Which of these are held by Haier America? The core competence of Haier is the outstanding ability to obtain customer and user resources. Haier seeks to serve its customers in a way that its competitors can’t. The company places great emphasis on understanding what its customers want and quickly meeting their needs. 5. Does the Haier Group have a distinctive competency ? If yes, what is it? Is it also held by Haier America? Haier leads the world in intelligent home appliances integration, network household appliances, digitization, large scale integrated circuit and new materials. "Innovation driven" Haier has been committed to providing effective solutions to global consumers and achieving a win-win outcome
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 3

Haier Group Case - Bill Frino BUSA 435 Business Policy...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online