Rocky Mountain Case - Bill Frino Operations Management 315...

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Bill Frino Operations Management 315 Rocky Mountain Case #22 October 18, 2010 1. What are the strengths and weakness of Rocky Mountain Chocolate (RMC)? Strengths Efficient Use of Resources Operational Efficiency Efficient Franchising Model Broad Product Portfolio Weaknesses Declining Market Share in the Sector Limited Geographical Presence 2. What are the opportunities and threats facing Rocky Mountain Chocolate? Opportunities Huge Potential in the Emerging Markets Growing Organic Foods Market Threats Government Regulations Intense Competition Volatile Raw Material Prices Changing Consumer Preferences 3. What are the strategic factors facing Rocky Mountain Chocolate? Based on RMCF’s growth opportunity in the marketplace to provide factory-made premium chocolate and confectionary goods, the marketing objectives consist of establishing a unique brand identity, maximizing brand awareness, marketing across specific target markets and increasing customer satisfaction through consistent service and
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This note was uploaded on 04/17/2011 for the course COMPUTER S 101 taught by Professor Xxx during the Spring '11 term at Holy Family University.

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Rocky Mountain Case - Bill Frino Operations Management 315...

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