Starbucks - Starbucks Mini Case Matt Bateman Click to edit...

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Click to edit Master subtitle style 4/18/11 Matt Bateman Kristy Ratcliffe Mike Lamp Bill Frino Stefon Ftomyn Starbucks Mini Case
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4/18/11 Value: It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done.
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4/18/11 Mission: "To inspire and nurture the human spirit - One person, One cup, and One Neighborhood at a time."
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4/18/11 Vision: "To establish Starbucks as the most recognized and respected brand in the world"
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4/18/11 Strengths Good friendly environment that offers a relaxing feeling of friendship. Educated workers called “Baristas.” Word of mouth advertising. Coffee beans freshly roasted Continuous expansion
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Strengths Continued Aggressively staying ahead of competitors and not losing market share. Understanding and adjusting to local
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Starbucks - Starbucks Mini Case Matt Bateman Click to edit...

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