slide SM

slide SM - Hanoi University Faculty of management and...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
Hanoi University Faculty of management and tourism 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
2
Background image of page 2
Company name Southwest Airline Headquarter Dallas, Texas Founder Herbert D. Kelleher, Rollin King Industry/business Industry: Airline Niche: Short-haul, domestic flights Model: point to point (others: “hub and spoke”) Target customers Cost and value conscious  customers Small business executives Short-distance travelers Frequent-schedule passengers Numbers of employees  (2010) 34,901 Aircraft type Only Boeing 737  Numbers: 547 (2010) Operation: > 3,400 flights/day Ranks  The largest domestic carrier The 4 th  largest major airline in America 3
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background Background 4
Background image of page 4
The mission of SWA is dedication to the  highest quality  of customer  service delivered with a sense  of  warmth, friendliness, individual  pride and company spirit. Background 
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/17/2011 for the course ECO 1 taught by Professor Karlhagan during the Spring '11 term at UABC MX.

Page1 / 18

slide SM - Hanoi University Faculty of management and...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online