Unformatted text preview: satisfied. If they have an egg, they want a chicken. This situation is similar to consumer behavior. American always wants to have more. For example, some people usually change their car even though the old one is still working. As we can see, “more is better” never change in America. 3. What significance does Goewey see in the names automaker give to SUVs? Goewey saw that the names automaker give to SUVs is so important. It will cause how much the sale volume they will have. Therefore, automakers usually give the names that can match SUVs’ image. According to paragraph 5, we can see most automakers named their SUVs, and it is directly evocative of America’s western frontier mythology. It is because that most people believe SUVs seem like explorer. Automakers believe that people who want to buy a SUV may like adventure. They just make a name that fit people’s favorite....
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- Fall '10
- Sport utility vehicle, American consciousness