final research paper

final research paper - Sefali Patel Final Research Paper:...

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Sefali Patel Final Research Paper: Topic # 4 Globalization: A Cultural Phenomenon Globalization can be defined as a set of dynamic social processes that transform modern nationality into postmodern globality. It refers to the expansion and intensification of social relations and consciousness across world-time and world-space. Although the term globalization traces back as recently as the last century, the concept dates back several thousand years. The human species achieved true global dispersal over the whole earth when a small band of hunters and gatherers reached the southern tip of South America twelve thousand years ago. A more recent representation of yet another quantum leap in the history of globalization was the collapse of communist USSR in 1991 which accelerated the emergence of a single global market and the processes driving globalization (Steger 36). Thus, it can be said that globalization is not a single process but rather a complex set of processes that operate simultaneously and unevenly on several levels and in various dimensions. These dimensions, which collectively operate as an interacting whole, include the economic, political, cultural, ecological and ideological domains. While it is important to learn to gauge the relative importance of each dimension without losing sight of the interconnected whole, the engine that drives forces of globalization in East Asia and throughout the world is primarily cultural as evidenced by technology, global languages, food, and media. Although the dynamic driving the social processes of globalization actually started thousands of years ago, the concept of globalization is often spoken of in present-day terms. The exploding network of cultural interconnections and interdependencies in the last decades suggest that cultural practices lie at the very heart of contemporary globalization. Nevertheless, the dissemination of pop music and carbonated beverages did not trigger cultural globalization. As
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noted earlier, expansive civilizational exchanges are much older than modernity. Yet, the volume and extent of cultural transmissions in the contemporary period have far exceeded those of earlier eras. Facilitated by the Internet and other new technologies of today, cultural practices frequently escape fixed localities such as town and nation, eventually acquiring new meanings in interaction with dominant global themes. Speaking of the Internet and other new technologies of today, it is important to note that the global cultural flows of our time are generated and directed by global media empires that rely on powerful communication technologies to spread their message. As Manfred B. Steger explains in “ Globalization: A Very Short Introduction ,” the rise of the global imaginary is inextricably connected to the rise of the global media. In fact, eight media conglomerates including Yahoo, Google, and Microsoft, accounted for two-thirds of the $250-275 billion in worldwide revenue of the communications industry in 2006. Nearly all media corporations
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This note was uploaded on 04/17/2011 for the course ASIAN STUD 245 taught by Professor Schalow during the Spring '11 term at Rutgers.

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final research paper - Sefali Patel Final Research Paper:...

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