Week 6 ISM Spring2011 - International Strategic Management...

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1 International Strategic Management Week 6 DR PAULA TOMSETT This week Case 1.2 (pg 133-138) Video: The DNA of an Entrepreneur, late Dame Anita Roddick Body Shop late Dame Anita Roddick, Body Shop Chapter 6: The Entrepreneurial Firm PechaKucha presentations: Hwa, Pepen, Frederic, David, Silas 2 Case study: AGRANA Case 1.2 (pg 133-138) http://www.agrana.com 3 Video: Dame Anita Roddick The late Ms. Roddick’s advice is not based on abstract theory. It comes from one who has “been there, done that.” 4 1. Different skills are needed when starting the business than later, as the business grows. What did Roddick mean by that? 2. Would a passive or slow approach to internationalization be likely to work for the type of entrepreneur Roddick described? 3. Roddick recommended the entrepreneur keep the organization private but what challenges might make it difficult for an SME expanding globally to totally avoid going public? 4. Do you think that you could use Ms. Roddick’s The DNA of an Entrepreneur as a means of identifying people from around the world who would likely be most successful if you wished to finance SME start-ups around the world that would be likely to succeed? 5 Different skills are needed when starting the business than later, as the business grows. What did Roddick mean by that? The creative person may be great at generating ideas but it takes specific skills in marketing, finance, and other areas of business to transform dreams into realities. If the entrepreneur cannot either develop or hire those skills, one alternative would be to launch the venture and then if it shows signs of potential that would attract buyers, sell the firm. Then go back to generating more ideas to launch more firms that could also be sold. 6
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2 Would a passive or slow approach to internationalization be likely to work for the type of entrepreneur Roddick described? Your opinion – justify!
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Week 6 ISM Spring2011 - International Strategic Management...

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