week3_Strategy

week3_Strategy - Week3Strategic Management 1...

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1   Principles of Management Week 3 – Strategic  Management
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2 What Is Strategic  Management? A set of managerial decisions and  actions that determines the long-run  performance of an organization A formula of success
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3 Strategic Management  Process
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4 The Strategic Management  Process 1. Identifying the Organization’s Current  Mission, Objectives, and Strategies mission  - statement of the purpose of  an organization important in profit and not-for-profit  organizations
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5 Components of a Mission Statement
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6 Strategic Management  Process Step 2: Doing an external analysis The environmental scanning of specific and  general environments Focuses on identifying opportunities and threats Organization’s Resources/ Abilities Organization’s Opportunities Opportunities in the Environment
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7 Strategic Management Process  (cont’d) Step 3: Doing an internal analysis Assessing organizational resources, capabilities, 
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This note was uploaded on 04/18/2011 for the course BUSI 1007 taught by Professor Liu during the Spring '09 term at HKU.

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week3_Strategy - Week3Strategic Management 1...

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