BUS 235 -- Week5 FP

BUS 235 -- Week5 FP - Marketing Mix 1 Oh iPhone, oh iPhone...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing Mix 1 Oh iPhone, oh iPhone Ashley Dyal BUS 235 Mr. Vasquez December 13, 2010
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Marketing Mix 2 Oh iPhone, Oh iPhone The cell phone market is changing almost daily. There are always more desired products out that everyone is just dying to get their hands on. The biggest eye catcher and seemingly most well known of these newly advanced phones would be the Apple iPhone. This phone is often seen as the example for all the other smart phones that are created. With these trends being set though, we are seeing the different market mix at its best with any version of the iPhone old or new. When we look at the advertising for the iPhone it can easily be seen that there is a very broad market group that is targeted. This is because almost everyone desires to have some thing like an iPhone, even if it is a spin off of the great known phone. For example, that phone that I am sure is near you some where and asks yourself, “What kind of features do I have that are like the ones found on the iPhone. This is why the target group is so broad for the way this phone is advertised is that young or old or any age in between this phone is the best that there is and anyone can use this phone. After all it puts access to the world at the tip of you finger. So the biggest question at hand is what makes this phone such a popular one? Well, let’s take a look at the features that make this phone such a highly wanted gadget. Some of the most standard of these features are that of the better quality resolution found throughout the phone for the graphics, video capabilities, lightning fast internet capabilities found in most areas, various applications can be bought for the programs and such you want to be able to access regularly, a keyboard built into the phone for easier typing of text messages or needed typed information and most of the iPhones new and old have hefty amounts of storage built into the phones as a default. Some of the extras that are coming standard on the
Background image of page 2
Marketing Mix 3 newest iPhones would be that of navigation and face-to-face video calling or conferencing. Those are just the features that I found doing a basic search and it’s probably that there are loads more if you actually have the phone. With all those features it has to be a gadget that is hard to put down (AT&T). The older phones that are out there seem to lag in many areas where this phone
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/18/2011 for the course ECON 837 taught by Professor Thewalt during the Spring '09 term at Simon Fraser.

Page1 / 7

BUS 235 -- Week5 FP - Marketing Mix 1 Oh iPhone, oh iPhone...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online