Nigerian Solar Energy Company

Nigerian Solar Energy Company - M a rketing There is...

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Marketing: There is already a significant market there since 100 million people are there without power. Yes, the proposition is compelling. PV system is cheaper than kerosene in the long run. Very few companies seem to be going into the rural areas, so they should dominate that area. They also have a competitive edge. Customers should be persuaded by the fact that this is a local company - NIGERIA solar energy company. Selling: They should set up a system in houses so that people can see the systems set up and working. If they could do it in India, then they should also be able to do it here. NEGETIVE: They need to establish an alliance with the financial institutions since this should help people finance buying the product since it is very expensive. They should also try to increase knowledge of the system. One way is to set up one of the products in front of chiefs house and get the whole village to understand the product.
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