AEM1200-01.26 - AEM1200, Introduction to Business...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: AEM1200, Introduction to Business Management. Wednesday 1/26 Customers and Markets Customers and Markets Purchasing decision making and consumer behavior Marketing strategy and deciding on a market Customers and Markets Customers and Markets Customers Customers (1) Entity that receives or consumes products (1) Entity that receives or consumes products (goods or services) and has the ability to choose (goods or services) and has the ability to choose between different real or potential products between different real or potential products and suppliers . and suppliers . (2) Entity directly served by an organization. (2) Entity directly served by an organization. From From http://www.businessdictionary.com/definition/customer.html http://www.businessdictionary.com/definition/customer.html Markets Markets Separable groups of people who have both the Separable groups of people who have both the resources and the willingness to buy products that cater resources and the willingness to buy products that cater...
View Full Document

Page1 / 12

AEM1200-01.26 - AEM1200, Introduction to Business...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online