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Unformatted text preview: market. I am not at all skeptical of either source; I watch Larry King news and I also watched Giuliani as Mayor he is very compassionate and caring individual. I am not skeptical of the Pedigree ad because as a pet owner I use pedigree for my dogs. The pedigree ad makes a claim that your dog will be healthier with the pedigree light. The ad plays into the fear of pet owners losing their pet because unhealthy eating habits. The ad targets the existing fear of losing pet to pet owners who have already lost a pet. The ad tries to invoke feeling as well as be comical. Based on the ad I would not purchase the product being that it used a small dog and had the dogs weight make a car shift did not appeal to me. It wasnt realistic....
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- Fall '09