Intro to Marketing

Intro to Marketing - Introduction to Marketing...

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Introduction to Marketing "Because its purpose is to create a customer, the business has two - and only two - functions: marketing and innovation. Marketing and innovation create value, all the rest are costs." Peter F. Drucker, People and Performance , Harper College Press, 1977, p. 90) Professor : Dr. Richard Spreng, Broad School of Management, Michigan State University spreng@msu.edu This course has been approved at Michigan State University as equivalent to MKT 300 or MKT 327. Course Objective The objective of this course is provide an introduction to marketing management. The course focuses on formulating and implementing marketing management strategies and policies, a task undertaken in most companies at the strategic business unit level. The marketing management process is important at all levels of the organization, regardless of the title applied to the activity. This course will provide you with a systematic framework for understanding marketing management and strategy. Materials
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Intro to Marketing - Introduction to Marketing...

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