MBA - Marketing - Australian Example

MBA - Marketing - Australian Example - MASTER OF MARKETING...

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M ASTER OF M ARKETING MARK6011 MARKETING IN ASIA* Session 1 2006 Prepared by Dr Roger March © 2006 The University of New South Wales Sydney 2052 Australia *PLEASE NOTE THIS COURSE OUTLINE IS SUBJECT TO MINOR CHANGES PRIOR TO COMMENCEMENT OF SESSION. The original material prepared for this guide is copyright. Apart from fair dealing for the purposes of private study, research, criticism or review, as permitted under the Copyright Act, no part may be reproduced by any process without written permission. Enquiries should be addressed to the Director, Master of Marketing, School of Marketing, UNSW.
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Contents About the Course 1 Timetable 1 Overview 1 Aims 1 Format and Teaching Approach 2 Learning Outcomes 2 Seminar Format 3 Coordinator 3 Readings 3 Assessment 4 Grading and Feedback 5 Student Responsibilities 6 References 8 Assessment Criteria 14
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Course Name: Marketing in Asia Course Code MARK6011 Session 1, 2006 1 About the Course Location : E8 G10 Timetable Week Date Topic 1 March 2 Marketing in Asia: How different is it? 2 9 Market entry into Asia?: The most critical decision of all 3 16 Japan: As hard as it sounds? 4 23 China: The rhetoric and reality 5 30 Indonesia & India: When are they worth the effort? 6 April 6 Branding: In and Into Asia Across Asia 7 13 Overview and Assignment Presentations Course Overview Marketing in Asia is designed for students interested in pursuing a career in marketing goods and/or services in or to Asia. The content of the course will focus on the knowledge, understanding and conceptual skills necessary for operating effectively in Asian markets. The course will be taught from the perspective of international organisations and firms marketing to countries in Asia. The course will incorporate real-world examples of how marketing is practised in Asia - by westerners entering and operating in Asian markets and by Asians marketing to other Asians. Course Aims The aims of this course are to develop the following: 1. An awareness of the various environmental, organisational, and human factors influencing marketing in key Asian markets; 2. The ability to understand and assess the problems, barriers and opportunities in marketing to Asia; 3. Effective cross-cultural and generic communications skills that are crucial to the implementation of international marketing practices; 4. The ability to perform some international marketing functions; and 5. A heightened capacity for critical thinking and problem solving abilities.
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Course Name: Marketing in Asia Course Code MARK6011 Session 1, 2006 2 Format and teaching approach There are four main learning activities in this course. ± Interactive mini-lectures: you are encouraged to ask questions and respond to issues posed by the lecturer ± Academic research critiques: you are required to read and evaluate academic marketing articles ± Business news discussion: discuss Asian marketing news items with in tutorial time ± Group assignment: research assignment that demands extensive research and
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This note was uploaded on 04/19/2011 for the course SOC 2000 taught by Professor Lund during the Spring '11 term at AIB College of Business.

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MBA - Marketing - Australian Example - MASTER OF MARKETING...

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