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Unformatted text preview: CORPORATE VERSUS INTRAPRENEUR IAL CULTURE Business and sociological conditions have given rise to a new era in business: the era of the entrepreneur. The positive media exposure and success of entrepreneurs are threatening to some established corporations as these smaller, aggressive, entrepreneurially driven firms are some established corporations as these smaller, aggressive, entrepreneurially driven firms are developing more new products and becoming major factors in select markets. Recognizing the results that occur when employees in other large corporations catch the “entrepreneurial fever,” many companies are now attempting to create the same spirit, culture, challenges, and rewards of entrepreneurship in their organizations. What are the differences between corporate and entrepreneurial cultures? Among managers, entrepreneurs, and intrapreneurs? The typical corporate culture has a climate and a reward system that favor conservative decision making. Emphasis is on gathering large amounts of data as the basis for a rational decision and them using the data to justify the decision should the intended results not occur. Risky decisions are often postponed until enough hard facts can be gathered or a consultant hired to “illuminate the unknown.” Frequently, there are so many sign-offs and “illuminate the unknown....
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This note was uploaded on 04/19/2011 for the course SOC 2000 taught by Professor Lund during the Spring '11 term at AIB College of Business.
- Spring '11