28 Successful Marketing Practices

28 Successful Marketing Practices - 28 Successful Marketing...

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28 Successful Marketing Practices Marketing Practices For Creating A Successful Holistic Healing Business From  Dr. Daniel Payne , for About.com http://healing.about.com/od/business/a/businesstips_2.htm   Many holistic practitioners have the right heart (i.e. they want to help people), but more often than not, they have  the wrong method(s). It is true that the most important thing in a private pratice is to be real - to be true to yourself  and to others. Unless you are an honest person, no amount of success will make your practice worthwhile. An  honest practitioner who puts the following marketing practices to work will become successful in the all around  arena of private practice. 1. Focus on Helping, Instead of Selling You shouldn't be trying to force people into purchasing your product or service. You should find people who want  your product or service and then focus on offering any helpful information to them so that they can make an  informed decision.  2. Target If you're trying to target everybody, then chances are, you're not targeting anybody. For example, if you're selling  something that homeowners would want, as opposed to renters, then target homeowners. State your target  clearly in all of your marketing materials. 3. Stop Spending Money on Ineffective Marketing One great way to save money is to stop wasting it on marketing and advertising that isn't producing for you. Don't  forget to track the number of responses you are getting from whatever method you use. If you're not reaching  your goals, then your strategy needs to be revised. 4. Network  Networking is a great way to get your message out to a large number of people, for free. Since each person  knows about 250 other people, you can spread the word about your business pretty quickly. Go to your local  Chamber of Commerce meetings. Shake hands at business functions. Exchange business cards with associates  you see in stores, churches and community events.  5. Set Goals and Deadlines Collect your thoughts for a moment or two, and set goals and deadlines. These are vital to your business success.  State your goals as specific numbers. (e.g. 10 new accounts, 11% increase in sales, etc.) 
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This note was uploaded on 04/19/2011 for the course SOC 2000 taught by Professor Lund during the Spring '11 term at AIB College of Business.

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28 Successful Marketing Practices - 28 Successful Marketing...

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