Sprite Promotional Mix

Sprite Promotional Mix - Jeanelle Pierre Promotion Mix...

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Jeanelle Pierre Promotion Mix 10/25/10 After watching the last video for class, I decided to choose take a look at Sprite’s promotion mix. Sprite is the number one leading soft drink right now. Sprite’s position in the market place is not only the result of the product but of its successful promotional mix. Any product’s promotional mix is based off of the five key elements: advertising, direct marketing, personal selling, public relations, and sales promotion. The first element of a promotional mix is advertising. Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals or services. Sprite did major ad campaigns with renowned NBA basketball athletes such as Kobe Bryant and Lebron James as well as launching the “Obey Your Thirst” campaign with Grant Hill. Recently they also had an ad campaign out with world renown rapper, Drake. These high profile celebrity figures have helped boost product sales tremendously. Sprite is one of the only soft drink companies that
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This note was uploaded on 04/19/2011 for the course MKTG 2101 taught by Professor Cohen during the Fall '06 term at Temple.

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