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adownload_doc-3.php - Bus-X HQualityI nnovation* 100 *...

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Efficiency * Innovation* Customer Responsiveness * Lower Unit Costs Higher Unit Prices Quality * Bus-X 100 Final Exam Study Guide Chapter 4: Managing Information Technology I. The unauthorized execution of the rights reserved by a copyright holder is called what? a. Intellectual property theft b. Copyright theft c. Identity theft d. Copyright infringement e. Intellectual copyright infringement II. Which is true? a. Most of the early dot-coms had little problem making a profit and succeeding b. E-business has had more of an impact in industries where the cost of business and customer transactions are very high c. Both of the above d. None of the above III. Which uses the Internet to carry out marketing activities including buying and selling activities conducted online? a. Customer relationship management b. E-commerce c. Intranets d. Extranets e. Supply chain management IV.Which of these models does eBay follow? a. B2B b. B2C c. C2B d. C2C e. None of the above V. Customer relationship management focuses on building satisfying relationships with customers by gathering useful data a. From the internet b. At all possible customer-contact points c. At all call centers d. From third-party research firms Chapter 8: Organization, Teamwork, and Communication I. Question of the Days a. Justine Kaiser is a copywriter in her company’s marketing department, and she is normally terrific. However, the copy for an ad placed in People Magazine for her company spelled her company’s name wrong. Who is ultimately responsible for the mistake? i. Copywriter ii. The marketing vice president iii. People magazine
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iv. The customer v. Nobody b. Which is true? i. An advantage of functional departmentalization is that managers need only the skills that apply to their department’s function ii. A disadvantage to product departmentalization is that it does not focus on the organization’s overall objectives iii. Both of the above iv. None of the above II. Vocabulary a. Accountability - the principle that employees who accept an assignment and the authority to carry it out are answerable to a superior for the outcome b. Centralized Organization - a structure in which authority is concentrated at the top, and very little decision-making authority is delegated to lower levels c. Committee - a permanent, formal group that performs a specific task d. Customer Departmentalization - the arrangement of jobs around the needs of various types of customers e. Decentralized Organization - an organization in which decision- making authority is delegated as far down the chain of command as possible f. Delegation of Authority - giving employees not only tasks, but also the power to make commitments, use resources, and take whatever actions are necessary to carry out those tasks g. Departmentalization - the grouping of jobs into working units usually called departments, units, groups, or divisions h. Functional Departmentalization - the grouping of jobs that perform similar functional activities, such as finance, manufacturing,
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This note was uploaded on 04/19/2011 for the course BUS 100 taught by Professor Mo during the Fall '08 term at Indiana.

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adownload_doc-3.php - Bus-X HQualityI nnovation* 100 *...

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