ec - M370 MarketingICore Monday,July813th2009...

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Click to edit Master subtitle style M370 Monday , July 813th 2009 John Talbott Class 15 Sales Forecasting and Marketing Plans
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M370 Summer 2009 Today Funny Commercial Quick Review Marketing Budgets Quantitative Sales  Forecasting approaches Building a Marketing  Plan Sales Forecasting
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M370 Summer 2009 Sales Forecasting Funny Commercial
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M370 Summer 2009 Review from Last  Class Personal Selling is  one of the oldest  professions in the  world. Us companies  spend much more  on personal selling  Inside and Outside sales are becoming  less distinct and support tools allow for  outside sales to be relationship focused. The most common sales promotion tool  if price. Some others: Coupons GWP Rebates and Samples POP materials support sales promotions Trade Shows are organized all over the  United States and the World.  More  efficient communications and in some  industries the loss of small business has  made them less important.  Sales force composite approaches to  Sales Forecasting
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M370 Summer 2009 Assignment for  Work on Red/Blue: Good Luck on Friday Read the MP Appendix in your book on  Marketing plans. . Down load the excel spreadsheet bring a  laptop to class on Monday if you have one.  IMC
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M370 Summer 2009 Sales Forecasting Quantitative Approaches to Sales  Forecasting Moving Average Models (MAM) Exponential Smoothing (ESM) Need Sales History Assumes that history is a reliable predictor of future  sales. 
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M370 Summer 2009 Sales Forecasting Example Gillette Razor’s Edge Shaving Gel (Sales in  Millions) Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Sales 52 52 74 55 64 66 83 76 78 ?
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M370 Summer 2009 Sales Forecasting Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Sales 52 52 74 55 64 66 83 76 78 ?
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This note was uploaded on 04/19/2011 for the course ECON 200 taught by Professor Staff during the Winter '09 term at Indiana.

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ec - M370 MarketingICore Monday,July813th2009...

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