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Paper #3 - Adam Fender Dr OHara English 701 December 6 2010...

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Adam Fender Dr. O’Hara English 701 December 6, 2010 Anchorman In the modern day, the mass media plays a huge role in sculpting gender codes and conduct. David Greven’s article “Dude, Where’s My Gender?: Contemporary Teen Comedies and New Forms of American Masculinity” concentrates on adolescent teen comedies. There are many types of movies out there but I’m focusing on male comedies. In movies like American Pie, Van Wilder, and The Hangover, there are more than just laughs; there is input about the norms of modern masculinity. Of all the most popular male comedies in recent years, Anchorman was one that stood out as a movie that incorporated both gender codes and masculinity. Anchorman focuses on stereotyping males as feeling superior to women, drinking and smoking, and treating women as if they are sexual objects. Anchorman is a good example because it’s set during the 1970s and stars Ron Burgundy, a highly revered news anchor in the San Diego area. In the 1970’s news anchors were kings among the rest of the civilians living in the cities that they reported to, they were almost dominantly males. However, the arrival of Veronica Corningstone, an ambitious and attractive newswoman, is not what all the men in the office were ready for. Veronica deals with the immature actions of the men in the newsroom and gets stuck with all the unimportant stories, until the determined Veronica decides that she wants to be a network anchor. After hearing about this, Ron is infuriated and he cannot believe that a woman is putting his job in jeopardy. This movie exaggerates the stereotypes of masculinity to make it funny, but it still characterizes how society sees men. The backbone of the storyline is the difference between
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men and women in the newsroom. In the beginning, the four men own the newsroom and they get the respect of the entire city. They get all the good stories and only report news that pertains to men: sports; stories from the field; and weather. They don’t report any news that relates to women, until Veronica Corningstone comes into the picture. She is handed crappy stories that only women would care to watch. One example of a story she was given was a cat fashion show. Also, it just so happens that the boss of the news company is male and he decides who gets what stories. This shows how men feel superior to women. The four main characters, Ron Burgundy, Champ Kind, Brick Tamland and Brian Fantana show an ample amount of actions that reinforces our stereotypes. The easiest way to show these manly ideals is delving to each character’s actions separately. First, the main character, Ron Burgundy is a large, almost fat, hairy man with bad teeth whom “wears suits that makes Sinatra look like a hobo.” However, the city of San Diego looks at him as if he is the quintessential male. Ron’s looks, although they are very poor by today’s standards, were almost desirable in the 1970’s. In this era, he was seen as a sex symbol because
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