Marketing-to-Teens-Alternate-Ads-Lesson-Kit

Marketing-to-Teens-Alternate-Ads-Lesson-Kit - Lesson Plan...

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© 2002 Media Awareness Network For individual class use only. Republishing in any other format requires the permission of the Media Awareness Network. Marketing to Teens: A lternate Ads / Grades 11-12 / Lesson Plan / Page 1 Level: Grades 8-12 Length: 40 minutes About the Author Charity Laboucan and Tracy Duncan, Planned Parenthood Edmonton, and Sonya Thompson, Film Classification Services, Alberta Community Development. Lesson Plan Marketing to Teens: Alternate Ads Overview: In this lesson students look at the less obvious methods used by advertisers to reach consumers: humorous, self- depreciating ads, product placement, product association with celebrities, ads promoting empowerment and affirmation and 'advocacy' advertising. Learning Outcomes: Students demonstrate: an awareness of the subtle tactics used by marketers to target consumers an awareness of how they respond to advertisements that use these methods Preparation and Materials Ask students to bring magazines from home (try to collect a wide variety of magazines: i.e. music, video games, women's, fitness, fashion etc.) Photocopy Group Activities sheets The Lesson Guided Discussion Advertisers don't always tell consumers to buy their product in a straightforward way. Sometimes advertising is more subtle. Some advertisers will make fun of advertising to get our attention. Others will try to make us think using their products will make the world a better place if we use them. Activity Divide the class into four groups. Make sure each group has something to write on. Give each group an activity from the Group Activities sheets. They are self explanatory - students just need to read them, discuss, and answer the questions. Students can look through the magazines that have been brought to class to find examples.
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© 2002 Media Awareness Network For individual class use only. Republishing in any other format requires the permission of the Media Awareness Network. Marketing to Teens: A lternate Ads
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This note was uploaded on 04/19/2011 for the course ENG 112 taught by Professor Culper during the Fall '09 term at Grand Valley State University.

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Marketing-to-Teens-Alternate-Ads-Lesson-Kit - Lesson Plan...

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