BUS312_Garrity - 1 Principles of Marketing Bus312 Spring...

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1 Principles of Marketing Bus312 Spring 2011 Course Title: Principles of Marketing Term: Spring, 2011 Instructor: Robert E. Garrity Off ice Hours: By appointment, Room C502k Phone: 808-226-3948 E-mail: garrity@hawaii.edu Classroom: Section 1: D-203 Section 5: D-104 Section 6: G-102 Class meeting times: Section 1: Tue/Thur: 9:00-10;15am Section 5: Wed/Fri: 9:00-10:15am Section 6: Wed/Fri: 10:30-11:45am Should we be unable to meet in our assigned classroom due to unexpected Disruption, we will gather at the large tree in front of George Hall. Final exam dates: Section 1: D-203-102 Tuesday, May 10, 9:45-11:45am Section 5: D-104 Monday, May 9, 7:30-9:30am Section 6: G-102 Friday, May 13, 12:00-2:00pm Last Day to Drop WITHOUT “W” GRADE: January 10, 2011 Last Day to Drop WITH “W” GRADE: January 31, 2011
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2 Text: Kotler, “Principles of Marketing,” 13e edition, Pearson 2010. Either hard copy of soft copy, both are the same. Note: All your exams will come from your Text. Course Objectives: 1. To acquire a basic understanding of marketing practices, theories, principles, foundations, emerging marketing trends, with emphasis on Green Marketing and possible climate change implications. 2. Understand the differences in marketing of service and production- based enterprises. 3. Apply marketing principles to business organizations and develop an appreciation of how these principles are changing. 4. Create an awareness of the evolving “sustainable development” concept Along with an introduction to “green” marketing principles. Bus312 will present an introduction to the marketing function by way of a survey of the various functional areas relevant to the operation of a business enterprise. Grading: Standard A/B/C/D/F system. Course work: Points Midterm exam 25 Final exam 25 Research Project 45 Professor’s evaluation (participation, attendance) 05 Total 100 Please note that attendance is required in compliance with University policy, and that attendance surveys will be taken, with points awarded
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3 only to those in attendance on those dates, unless prior excuse is given by the professor. More than three (3) unexcused absences will result in one letter grade reduction from the student’s final grade. Also, chronic lateness, talking in class, or otherwise detracting from the instructor’s presentation will be considered when awarding the five points. Eating in the classroom is discouraged. Chronic lateness and leaving class during lectures or “playing with your laptop” is a sign of disrespect to the professor and other students that might adversely affect a student’s final grade. Boredom is not a valid reason for taking a coffee break during the lecture or checking your social network’s status. Meeting
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BUS312_Garrity - 1 Principles of Marketing Bus312 Spring...

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