332K Exam 2 Study Guide SP 11

332K Exam 2 Study Guide SP 11 - Exam 2 Study Guide When and...

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Exam 2 Study Guide When and where: Friday, March 25, our regular class time, our regular room. The exam begins at 10:00 and ends at 10:50; please do not arrive late, or you will reduce your test-taking time. Bring: A #2 pencil. Suggestions for preparing: This review sheet gives you an idea of important topics that may be covered. You are responsible for the readings as well as for what we did in class. You should not only be familiar with definitions of concepts and theory components, but also be able to demonstrate your understanding of the concepts and how they are connected (through applications, examples, etc.). The exam will include a combination of true/false and multiple choice questions. 40 questions total, worth one point each. ELABORATION LIKELIHOOD What are the two routes to persuasion described in Petty and Cacioppo’s Elaboration Likelihood Model (ELM)? Compare and contrast these routes. What is the meaning of “elaboration” in the ELM? What does it mean to say that elaboration occurs on a continuum? How do high and low elaboration levels map onto central and peripheral processing routes? Be able to identify examples of central vs. peripheral cues. Among the following dimensions, think about which would be considered central cues, and which would be peripheral cues: ethos, pathos, logos. How do ability and motivation influence elaboration? Be familiar with factors that affect ability and motivation. What is need for cognition, and how does it relate to elaboration? When it comes
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This note was uploaded on 04/20/2011 for the course CMS 332K taught by Professor Dr.erindonovan-kicken during the Spring '11 term at University of Texas.

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332K Exam 2 Study Guide SP 11 - Exam 2 Study Guide When and...

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