Unformatted text preview: sales. We raised Domestic Sales People to 7. Domestic Dealer Promotions was raised to $100,000,000. During the first few stages of promoting our new brand, we want to have enough representative to be our spoke person and enough to help all of our customers to feel like all the questions are answered. It was really great to see that our first decision made a major impact on our profits, positively. After seeing that we were in a big negative amount of profit during the first and second period, we were skeptical to see how we were going to recover to gain profits. We hope that learning from what we did during this period to help us gain a big hit will make us continue to make wise decision. We think that spending money on research and consumer promotion should definitely help us keep loyal customers to support our products....
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This note was uploaded on 04/19/2011 for the course MKTG 2101 taught by Professor Cohen during the Spring '06 term at Temple.
- Spring '06