BP[2] - Textronics Inc. 5504 Big River Drive Dallas, TX...

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Textronics Inc. 5504 Big River Drive Dallas, TX 75006 972-754-3471 Prepared By John Rudolph
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TABLE OF CONTENTS Executive Summary 3 Business Description 4 Market Analysis 4 Vision Statement 6 Vision Trigger 6 Mission Statement 6 Business Objectives 7 Business Operations 7 Marketing 7 Competitive Analysis 10 Legal Structure 11 Management Expertise 11 Support Personnel 11 Financial Information 12 Summary 16 TABLE 1 – Trends in Food Service Growth 5 EXHIBIT 1 - Monthly Cost of Living – John L. Smith 13 EXHIBIT 2 - One-Year Cash Flow Projection 14 2
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EXECUTIVE SUMMARY The purpose of this business plan is to……. The business will be owned by John Rudolph and will be located in leased space at5504 Big River Drive, Dallas, TX 75006. The owner will provide a minimum of $40,000 in initial equity. The business will produce stainless steel counters, sinks and other products for food service establishments, but will also include products designed for other industries. Based on the financial and competitive analysis presented in this plan, Counters, Sinks & More Mfg., Inc. will be successful. The cash flow projection, Exhibit 2, One-Year Cash Flow Projection, indicates positive cash flow including owner’s draw of $31,500 for the first year of operations. It is anticipated that Counters, Sinks & More Mfg., Inc. will become the leader in market share for Central City and the surrounding communities within two years and will begin to develop a national presence within five years. Counters, Sinks & More Mfg., Inc.’s vision trigger, “Function, Price and Quality – Our products speak for themselves!” will assist the company in distancing itself from its competitors. The owner, John L. Smith, has had extensive experience in the stainless steel manufacturing industry. He also holds a degree in mechanical engineering from California State University, Central City, one of the premier engineering schools in the nation. 3
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THE BUSINESS DESCRIPTION Counters, Sinks & More Mfg., Inc. will be located at 1111 Bridge Road, Central City, CA. Central City is a small, rural community with warehouse space at affordable prices. The estimated opening of the manufacturing plant is scheduled for January 2, 200X. John L. Smith will own the business as a sole proprietorship. John L. Smith has had twenty years of experience in the manufacturing industry, ten as the general manager of a family owned stainless steel countertop manufacturing plant. During this time span, the company increased its profits by at least 5% every year. Counters, Sinks & More Mfg., Inc. will produce stainless steel countertops, sinks, appliances and other food service kitchen items. A variety of other markets will be targeted, such as manufacturing plants, hospitals and educational institutions; however, Counters, Sinks & More Mfg., Inc. will focus its marketing on the food service industry. The steel used for production will be supplied through a national firm. All elements of the manufacturing process
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BP[2] - Textronics Inc. 5504 Big River Drive Dallas, TX...

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