Home Depot, Inc chapter 9 case - Home Depot Inc ByYongCao...

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    Home Depot, Inc.                               By Yong Cao
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    Introduction In 2000, Home Depot was the largest and fastest growing DIY home improvement and building supply retailer, and the third largest retailer of any sort in the United States. From the company went public in 1981, to the end of 1999, its stock had risen at a compound annual rate of 52%. Home Depot was affected by the slowing economy and experienced its largest stock price drop after its failure to meet the expected earnings announced on October 12, 2000.
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    History Home Depot was founded in Atlanta, Geogia by Bernard Marcus and Arthur Blank in 1978. Home Depot revolutionized the do-it-yourself home improvement market in the United States Home Depot provided building materials and home improvement products and targeted as customers both individual homeowners and small contractors. Home Depot stores are warehouse, sold large volumes of goods at low price Distinctive feature: provided knowledgeable customer service, which made the company both less expensive and understandable for many people
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    Competitive advantages Home Depot introduced the “Big-Box” method of hardware  merchandising Successful strategic union of low price, high assortment, 
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