Additional case PPT - American Online Inc By YONG CAO...

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American Online, Inc. By YONG CAO
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Company Background AOL Inc. is an American global Internet service and media company. Founded in 1983 as Control Video Corporation, headquartered in New York. Leader in the development of a new mass medium Principle revenues: membership fees; content providers and merchandisers; other business. In 1994, it became the NO.1 consumer online service in the United States. Subscriber base exceeded 4 million
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AOL’s Products Offer broad range of features to meet the varied needs of its members Interactive features. Main features offered by AOL:
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Customer Acquisition and Retention AOL’s biggest expenditure was the cost of attracting new subscribers. Methods: Independent marketing efforts & Co- marketing efforts with publishers and producers. Due to the costs of promotions, retention is very important. Key strategy of customer retention:
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Company Background AOL’s goal was to be a central leader for interactive
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Additional case PPT - American Online Inc By YONG CAO...

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