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Cross-Cultural Difference and Similarities

Cross-Cultural Difference and Similarities - Similarities...

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L ¿ “ * — „ U E  4/20/11 Cross-Cultural Difference and  Similarities Geert Hofstede’s Research
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 4/20/11 For those who work in international business, it  is sometimes amazing how different people in  other cultures behave. We tend to have a human  instinct that 'deep inside' all people are the  same - but they are not. Therefore, if we go into  another country and make decisions based on 
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 4/20/11 Power Distance Index (PDI) Individualism (IDV) Masculinity (MAS) Uncertainty Avoidance Index (UAI) Long-Term Orientation (LTO) Hofstede's Five Cultural Dimensions
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 4/20/11 Power Distance Index (PDI)  that is the extent to which the less powerful members of  organizations and institutions (like the family) accept and expect  that power is distributed unequally.  This represents inequality  (more versus less), but defined from below, not from above. It  suggests that a society's level of inequality is endorsed by the  followers as much as by the leaders. Power and inequality, of 
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