Marketing Notes - desire, action-Hierarchy of Effects-Create

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-Honda Cog commercial – expensive commercial -Coco Chanel Commercial with Nicole Kidman -Marketing Mix- promotion mix -advertising -appeals/approaches-rational + emotional -emotional-sexual, humor (30% of all commercials), fear (concern) -AIDA Model -attention, interest,
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Unformatted text preview: desire, action-Hierarchy of Effects-Create awareness->inform the market->create desire->encourage trial->buy again loyalty-PR-Sales Promotion-Direct Marketing-Personal Selling-customer focus-profitability-segmentation-IMC...
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This note was uploaded on 04/20/2011 for the course MARKETING 300 taught by Professor Romyerong during the Spring '11 term at Saint Louis.

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