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Unformatted text preview: -advocacy advertising-message focuses on promoting an idea or cause-public service advertisements (PSAs)-developing the campaign-identify the target market-establish objectives-message-budget-design ad campaign-pretest campaign-choose media and schedules-advertising appeals-rational-emotional-fear, sexual, humor-internet advertising-banners, buttons, search engine marketing, pop up ads, email (permission marketing, spamming)-PR-attempts to influence the attitudes and perceptions of consumers, stockholders, and other stakeholders toward companies, brands, politicians, celebrities, not for profit organizations (pro-active PR and re-active PR)--Sales Promotion-Direct Marketing-Personal Selling-customer focus-profitability-segmentation-IMC...
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This note was uploaded on 04/20/2011 for the course MARKETING 300 taught by Professor Romyerong during the Spring '11 term at Saint Louis.
- Spring '11