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media systems exam 2 review sheet-2

media systems exam 2 review sheet-2 - Review Sheet...

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Review Sheet 2 nd Hourly Media Systems and Processes Advertising Space Brokers- in the days before modern advertising, individuals who purchased space in newspapers and sold it to various merchants. Pay Per Click- click through rate; which is the number of clicks on an ad divided by the number of times an ad is delivered. Local Co-Op Online Trends – social networks, applications, smart phones, ect. 1800s- before now, advertising was not needed, and in the 1850’s national advertising came into play. Better Business Bureau- a type of ad regulation. Advantages of advertising on tv & Radio- centralized control and had a more sophisticated audience. One transaction and prestige of advertising on a national network. Advantages of New Media- cheaper, reach worldwide audiences, anywhere and anytime, everyone has it. Mega Agency- large ad firms that are formed by merging several individual agencies that maintain worldwide regional offices. Boutique agency- in advertising, small regional ad agencies that offer personalized service. Focus Groups - a common research method in psychographic analysis in which a moderator leads a small- group discussion about a product or an issue. Participatory- many sponsors for one show. Trademarks & Packaging – how advertising came about in the 1800’s. Double Billing Product Placement- buying spaces for their particular goods to show up in tv shows or movies, as if in a set enviroment. Radio/Television Day parts Spot Advertising- alternative to network advertising, reaches a broader audience for less money. Rate Determinates (Stable- market size, station facilities, and network affiliates. /Dynamic- programming, promotions, and sales. ) Proof of Performance - Payola- paying deejays to play a song. Plugola – indirect paying, not getting financial benefits but rather support, form of marketing. Saturation Advertising- the strategy of inundating a variety of print and visual media with ads aimed at target audiences.
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Values &Lifestyles (VALS)- research that measures psychological factors, including how consumers think and feel about products and their lifestyle goals. Industrialization- required a more educated workforce because of the new printing press and newspapers. Women – By the early 1900s, advertisers and ad agencies believed that women, who constituted 70 to 80 percent of newspaper and magazine readers, controlled most household purchasing decisions. Consumer Driven Culture - the things being sold are determined by the consumer and what is popular in a given culture. Subliminal Advertising- hidden or disguised print and visual messages that allegedly register on the unconscious, creating false needs and seducing people into buying products. Ad Regulation- made sure ads weren’t fraudulent and tracked the papers success. Including watchdog organizations, and the better buss bureau.
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media systems exam 2 review sheet-2 - Review Sheet...

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