Media Study Guide Test 1

Media Study Guide Test 1 - Media review sheet exam 1 Print...

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Media review sheet exam 1 Print Radical Social Shift – the development of the printing press. Allowed for information to be carried across the country and made mass production. Publishers- individuals that write books. Publishing houses try to identify and publish the work of good writers. Trade Organizations- influence the book industry.   The most visible book industry segment, featuring hardbound and paperback books aimed at general readers and sold at bookstores and other retail outlets. Manuscript Culture-   a period during the Middle Ages when priests and monks advanced the art of bookmaking .Scribes Scribes- used in the middle ages for priests to write there manuscripts on. Fueling Revenue- the printing press allowed people to now sell books, maps, bibles, etc. opened up a whole new market. Printing Press –Johannes Gutenburg created this and it allowed for millions of copies to be sold, and more at cheaper costs to larger audiences. 1453 Allowed for indiciduals to have access to ideas beyond their isolated experiences, and allowed them to challenge tradition. Babylonians - recorded business transaction, government records, favorite stories, local history on small clay tablets. Mass Printing- Conglomeration- is a combination of two or more corporations engaged in entirely different businesses together into one corporate structure, usually involving a parent company and several (or many) subsidiaries . (Viacom) Acquisition, Publishing, Marketing & Democracy - E-publishing - Enabled authors to sidestep publishers because ebooks make publishing and distribution costs low. Industrialization- preservation of culture. produces and audience, creates tech that makes mass printing possible. Gave birth to penny press and dime novel. Newspapers
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In the Colonies- started critizing britih government. Zenger goes on trail. Leads to the revolt. Penny Press- Sold newspapers for one cent. No subscriptions. Wire Services - organizations that share news stories and information by relaying them around the country and the world, originally via telegraph and now via satellite transmission. Associated Press. Objective- to satisify all clients and wide range of political views, newspapers began to look more impartial. Interpretive Journalism- a type of journalism that involves analyzing and explaining key issues or events and placing them in a broader historical or social context. Advocacy Journalism- was a response to objective journalism. Reporter actively promotes a paritiuclar cause or view point. Literary Journalism- writing about real event while cheiving artistry often associated with fiction. “both the objective reality of journalism and the subjective reality of a novel”. Started in 20 th century. Subsides in 1960’s Consensus Oriented Journalism- smaller non daily newspaper that tend to promote social and economic harmony. Foster a sense of community. Conflict Oriented Journalism-
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This note was uploaded on 04/20/2011 for the course HIST 101 taught by Professor Reginald during the Spring '07 term at Rutgers.

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Media Study Guide Test 1 - Media review sheet exam 1 Print...

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