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Unformatted text preview: govt through patriotic rituals-Mass Media IV. Characteristics: can be described in terms of direction, intensity and stability. A. Intensity: Strength of opinion about public issues B. Fluidity and Stability-who are more likely to change opinions? C. Latency (potential, unexpressed, hidden) V. Opinion Polls A. Asking People Questions B. Impact of Polls on Presidential Election Campaigns * Exit polls C. Negative Impacts...
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