PUB OPINION.2008

PUB OPINION.2008 - govt through patriotic rituals-Mass...

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Public Opinion I. Definition A. Collective Opinion of General Public: Aggregation of individual attitudes or beliefs about public issues B. Examples? II. Importance A. "Controlling force" in Decision Making (usually dominates public policymaking) III. Formation A. Political Socialization: Learning process by which individuals acquire opinions bout politics B. Agents -Family: Party preference, political awareness, loyalty
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Unformatted text preview: govt through patriotic rituals-Mass Media IV. Characteristics: can be described in terms of direction, intensity and stability. A. Intensity: Strength of opinion about public issues B. Fluidity and Stability-who are more likely to change opinions? C. Latency (potential, unexpressed, hidden) V. Opinion Polls A. Asking People Questions B. Impact of Polls on Presidential Election Campaigns * Exit polls C. Negative Impacts...
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This note was uploaded on 04/21/2011 for the course POLS 1301 taught by Professor Rugeley during the Fall '08 term at Texas Tech.

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PUB OPINION.2008 - govt through patriotic rituals-Mass...

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