shamsi,IS,AZHAR HAMEED - 1.1.0 INTRODUCTION It is usually...

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1.1.0 INTRODUCTION It is usually said that change is the only continuous process in life. People, societies, cultures, traditions, beliefs and what else does not change gradually. Sometimes the change is so slow that nobody notices when it comes, and sometimes it is so fast that you can even feels yourself. But, yes, change always comes .Change itself is a very vast topic; one cannot study all aspects of it. The facet of change that will be studied is CULTURAL CHANGE. Cultural change is a very wide topic. One cannot just define the term in one word. It has taken years of study for great researchers to define this term. And of course, one cannot define it in one sentence, and also cannot study the whole topic in its truest essence. Four components of cultural change are discussed in detail, which are catalysts to any organizations. These components are EMPATHY , COMMUNICATION, PARTICIPATION and LEADERSHIP. Having been studied, these elements were applied to a real life situation, for instance PAKISTAN STATE OIL (PSO). PSO is one of the finest examples of cultural change. - 1 -
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1.2 LITERATURE SURVEY “Culture is everything. Culture is the way we dress, the way we carry our heads, the way we walk, the way we tie our ties -- it is not only the fact of writing books or building houses”. 1 What is mentioned above, are the words said by a wise person. Words that seem simple to a layman have been written after years of experience and standing in the world. It actually defines culture…! Yes! Culture is all around. Culture is in the language one speaks and in the way one eats, it is in the way one ploughs ones lands and it is also in the way one says hello. Yes, culture is life; it is the way things are done. Oxford English Dictionary says, “ This use of the word has its roots in the ancient Latin word cultura, "cultivation" or "tending," it came into the English language in around the 1940s. But then the term had meant to cultivate a plant or the upbringing of a tree. But soon it changed meanings and came to mean the training, development, and refinement of minds, tastes, and manners.” However, if we try a more modern source, like the American Heritage English Dictionary, we will find a primary definition of culture which is considerably different than either of the two given above: "The totality of socially transmitted behavior patterns, arts, beliefs, institutions, and all other products of human work and thought." There are many such definitions, but if we speak in simple words: “Culture is defined as a set of beliefs, norms, values, traditions, customs and behaviors that exist in a particular society. People all over the world have practiced varying cultures since the time ADAM came on earth. Each group of people made some new set of beliefs and behaviors for themselves. Although culture is just the way a group of people lives, no two groups of people can ever have the same culture.” 2 Over time the term has evolved. In today’s time culture is not just about taking care of a
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shamsi,IS,AZHAR HAMEED - 1.1.0 INTRODUCTION It is usually...

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