page_20 - Page 20 What is...

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< previous page page_20 next page > Page 20 What is even more striking, however, is the emphasis placed on developing cohesion and a common culture. The cultural metaphor is invoked for the possibilities it offers for generating commitment among employees to quality. (3) There is an emphasis on collaboration, and on all employees "owning" quality (culture). TQM encourages: (a) greater harmonisation of terms and conditions, thus creating a sense of belonging; (b) a collaborative community-like spirit, an emphasis on customer service between departments;
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(c) a collectivity, project teams pursuing a "company-wide policy"; (d) a mutual sense of belonging, all employees are part of the quality culture; (e) certain practices to be deemed normal and desirable; and (f) a shared language, the "total quality language". It is now possible to consider TQM and the metaphors it employs to understand and intervene in organisations, and to ask what possible difficulties might be encountered with TQM. This
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This note was uploaded on 04/21/2011 for the course MGT 03 taught by Professor Kasra during the Spring '11 term at Tanta University.

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page_20 - Page 20 What is...

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