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< previous page page_21 next page > Page 21 reference to the various metaphors can also be found. The nature of the relationship between participants is assumed to be unitary and this implies no difficulty in setting a clear and generally acceptable mission. This unitary or "team" setting of the political metaphor is usually found accompanying the machine, organism and brain metaphors. The idea of spreading the quality mission by giving each department an "identity" in the quality programme hints at further neurocybernetic thinking. There is much emphasis on control and measurement, to be realised through the usual structure of the hierarchical company tree. This reflects machine thinking based on Taylorist and Weberian organisation theory and introduces the power element of the political metaphor. Finally, education and training is evidently all about establishing a quality culture in the company. The account and analysis
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This note was uploaded on 04/21/2011 for the course MGT 03 taught by Professor Kasra during the Spring '11 term at Tanta University.

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